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The action seeks to replicate the main lesson learned in the Innocastle Interreg project, in order to develop tools that facilitate the digitisation of heritage, enabling content to be created by citizens and collected in a digital platform to promote cultural heritage tourism.

A clear focus on beauty as activator of a new cycle will be addressed during case studies, as inspirational reflection for one of the 3 New European Bauhaus pillars.

Case studies belong to different countries: Successful digital public engagement programmes in Italy, particularly I Luoghi del Cuore; how a community has developed a new Historic Environment Record on the island of St Helena; and a national campaign to engage the public in celebrating nature and heritage in the United Kingdom, called Blossom Watch.

  • The presentations will be followed by a discussion exploring questions such as:
  • What are the barriers to engaging digitally (physical and/or psychological) and how to overcome them?
  • What tools have worked well?
  • What are the different types of technology and how does digital engagement complement the actual?
  • How to get a crowd?
  • How do we engage younger people?

This webinar has been organised by the International National Trust Organisation in collaboration with the Province
of Badajoz (Extremadura, Spain), together with all the Innocastle partners. The language of the webinar is English.
We look forward to exploring and discussing these topics with you. You can sign up for this webinar here
Three´s a Crowd: Using digital platforms to engage the public in cultural heritage

Chair: Patricia Mora, CEO at Innogestiona & June Taboroff, Senior Cultural Resource Specialist at National Trust UK.

• Alessandro Manea, Head of Digital Marketing, Fondo Ambiente Italiano (FAI)
• Shayla Ellick, HER Project Officer, St Helena National Trust
• Duncan Ogle-Skan, Head of Creative Brand & Channels, National Trust (UK)

Innocastle stands for: INNOvating policy instruments for preservation, transformation and exploitation of heritage
CASTLEs, manors and gardens. The partnership of INNOCASTLE consists of five European partners: the
National Institute for Heritage (Romania), Ghent University College (Belgium), the Province of Badajoz (Spain),
the National Trust (United Kingdom) and the Province of Gelderland (The Netherlands). For more information
about Innocastle:

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